Common Mistakes People Make When Booking A Video Production
Video marketing is the latest buzz and powerful tool used by numerous businesses to improve their brand reputation and get a good return on investment. Moreover, it helps create a character for your company and your brand, enabling you to connect with your viewers. However, as a business owner, you may not have the in-house talent and resources to handle video production. When this is the case, you have an option to choose a video production company for your marketing video. They have the abilities, expertise, and trained crew to help you achieve your video marketing goals.
Unfortunately, you may be unfamiliar with the task of video production companies and how to choose exemplary service for your company. While making such a significant investment, you could make mistakes and enlist a firm’s help that doesn’t share the same ideas and can leave you with poor videography. To help you make an informed decision and avoid some basic errors that could prove costly, OSV Studios has put together a list of the most common mistakes people make when choosing a video production.
1. Not knowing the ‘real’ purpose of the video
Most people tend to make this mistake because they don’t understand who the video’s target audience is and what the outcome of the video will be. Before deciding to create a video, you should ask yourself the purpose of your video, the information you hope to pass across, and how strategic it is. Don’t begin to start the video-making process until you have the answer to these questions. Once you do, you’ll be able to plan out a strategy on what it should carry and how long it should be. A simple fix is to think about where the video will show (Facebook, Instagram, youtube, conferences). Your goal should be to convey the right message to the right people at the right time.
2. Not allocating sufficient budget
Video production costs can vary wildly, and every video production studio is different in price. Since each person may have other gear, studio space, and experience, it would help if you research. This research may help you find video production studios in your local area that can adjust prices and guide you to the place where you want to be. And if you choose to hire someone out of town, the price could vary because you may have to factor in drive time or even fly them out. Next, you should know what your budget is. Be honest with yourself, as it’s better to be straightforward with your pricing and see what’s doable within your limit. Any good production house can help you determine the costs and tell you what’s possible. Also, be practical! Don’t go overboard if you cannot afford it.
3. Not doing enough research on who you’re hiring
Your video partner can either make or break your video marketing. If the person you work with lacks the required expertise, skills, and knowledge, it will affect your entire plan. This is because every video production company varies in their work and specializes in certain areas. One studio may have an animation portion, but another may have better audio needs for your video. Whatever your needs may be, it’s vital to get the proper studio to meet these requirements. Remember, a visually unappealing video will not get views, and without it, no one will hear your message. In the long run, it will influence your brand and the public’s perception of it. To avoid this, research and hire the right partner.
4. Allowing too many people to be involved in the video-making process
Video production can be complex, and that’s why you hire an expert. Creativity is subjective, so it doesn’t benefit when more points of view are involved than needed. Before hiring a production company, know who will be required from your team and choose someone to be the main point of contact. Maybe it will be yourself or an associate; make sure that you stick to the plan and once the ball is rolling, the process will go much smoother if all information gets routed by one decision-maker. That one person can make choices faster than a team of people, thus making the end product come out more quickly.
To avoid these and other mistakes, reach out to the experts at OSV Studios. For over 35 years, both nationally and in Cleveland, we are a premier Cleveland video production facility. We understand that each project is unique, so we always offer a customized solution that works for your project. For a complete list of services we provide, please click here. If you have any questions about videography, we’d love to hear from you. Contact us here.